12986 Douglas Lane

Property details·Rogers, Benton County, Arkansas·15-11646-000

3Beds
2Baths
1,344Sq ft
1.34Acres
1996Built

Location

Address

12986 Douglas Lane

Rogers, AR 72756

Benton County

Parcel ID

15-11646-000

Coordinates

36.415574, -94.104820

Building details

Bedrooms
3
Bathrooms
2
Square feet
1,344
Stories
1
Year built
1996

Land & lot

Lot size
1.34 acres
Land area
58,370 sq ft
Subdivision
Red Oak Hills-Rurban
Land use code
1006

Tax & assessment

CategoryAmount
Tax value$439.62
Market value$68,935
Assessed value$13,787
Building value$51,935
Land value$17,000

Values reflect public tax roll data as of the year shown.

County context

Benton County 2026 Insights

Benton County, Arkansas: The Walmart Effect, Writ Large

There's a reason Benton County doesn't look like the rest of Arkansas — or, frankly, like most of the American South. Home to Bentonville, the global headquarters of Walmart, this corner of the northwest corner of the state has spent the last two decades quietly assembling one of the most anomalous economic profiles in the region. The county's median household income of $89,879 is nearly 20% above the national median and substantially higher than Arkansas's state median of around $56,000. That's not a rounding error — it's the gravitational pull of the world's largest retailer, combined with a supplier ecosystem that has drawn hundreds of corporate offices to the area.

What's striking isn't just the wealth, but how functional the economy appears by nearly every metric. The unemployment rate sits at just 3.1%, poverty is a remarkably low 7.6% in a state where double-digit poverty is common, and SNAP enrollment is a mere 4.0%. Public assistance dependency is practically negligible at 0.7%. For a landlocked Southern county, this is a genuinely unusual combination.

A Housing Market Built for Growth — and Still Building

The median year built of 2013 says everything about Benton County's trajectory: this is a young county, physically. Subdivision after subdivision has risen across the Ozark foothills, and the housing stock reflects a population that didn't arrive generations ago but has been flowing in steadily since the 1990s. The median home price of $353,500 sits modestly above the $285,100 median home value (a gap that signals recent appreciation), and the average sale price of $439,155 reflects a meaningful luxury segment pulling the top of the market upward — the 90th percentile hits $725,000.

Yet affordability, remarkably, hasn't collapsed the way it has in comparable boomtowns. The price-to-income ratio remains reasonable by national standards, and rent burden at 29.9% sits just under the critical 30% threshold.

Key Statistics

StatValueContext
Median Household Income$89,879~60% above Arkansas state median
Price-to-Income Ratio~3.9xnear the 4x national benchmark — unusually healthy for a boomtown
YoY Price Change+2.9%measured appreciation, not a bubble
Homeownership Rate67.2%above national average; reflects family-formation growth

The Inequality Underneath

One number complicates the optimistic narrative: a Gini index of 0.454, which is meaningfully high and hints at a bifurcated economy. The limited English-speaking population at 17.1% is strikingly elevated — a direct consequence of the supplier and logistics workforce that services Walmart's vendor community. That cohort likely occupies the lower wage tier, explaining how you can have low overall poverty alongside a child poverty rate of 10% and an uninsured rate of 9.8%. The county is prosperous, but not uniformly so.


FAQs

What makes Benton County, Arkansas unique? Benton County is essentially a company town scaled to county size — Walmart's Bentonville headquarters has attracted a constellation of Fortune 500 supplier offices, driving income levels and employment rates that are extraordinary for rural Arkansas and competitive with major metro suburbs nationwide.

Is Benton County affordable compared to other fast-growing areas? Relative to boomtowns like Boise, Austin, or Nashville, yes. The price-to-income ratio of roughly 3.9x remains near the national benchmark of 4x, and rent burden hasn't yet crossed into crisis territory — though the gap between median and average sale prices suggests the window may be narrowing.

Why is the limited English population so high in Benton County? Walmart's global supply chain has made Bentonville a destination for international vendors and their local representatives, while the broader logistics and food processing industry in northwest Arkansas has historically drawn a large immigrant workforce — creating a genuinely multilingual community unusual for this part of the country.

Local market context

Rogers has 44,304 properties in our comprehensive database.

With an average price of $497,829, Rogers offers mid-range housing options.

Buyers can expect to pay around $218 per square foot in this market.

Home prices in Rogers are 16% higher than the Benton County average.

MetricRogersBenton Countyvs County
Average Price$497,829$430,698+16%
Avg Sq Ft2,2862,146+7%
Price/Sq Ft$218$201+8%
Properties44,304210,863-79%

Nearby properties

Other parcels within a few hundred meters of this one.

Frequently Asked Questions About Rogers, AR Real Estate

What is the average home price in Rogers, AR?

The average home price in Rogers, AR is $497,829, based on analysis of 44,304 properties in our database.

How many properties are tracked in Rogers, AR?

Our database includes 44,304 properties in Rogers, AR, providing comprehensive market coverage.

What is the price per square foot in Rogers, AR?

The average price per square foot in Rogers, AR is $218. This is calculated from an average home price of $497,829 and average size of 2,286 square feet.

What is the average home size in Rogers, AR?

Homes in Rogers, AR average 2,286 square feet, with an average price of $497,829.

How does Rogers, AR compare to other cities in Benton County?

Rogers, AR is one of many cities in Benton County, AR with property data available. Browse other cities in the county to compare market conditions and pricing.

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