245 Mission Road
Rural, AR 72067
Cleburne County
002-00542-000
35.560081, -92.117342
County context
There's a story hiding in Cleburne County's numbers, and it starts with a single statistic: the median age here is 49.5 years — nearly a decade older than the U.S. median of 38.9. Combined with a labor force participation rate of just 47.3% and a 65-plus population of more than one in four residents, this isn't just a rural Arkansas county. It's a retirement destination that has been quietly drawing older Americans to the shores of Greers Ferry Lake for decades.
That context explains almost everything else.
Cleburne County's homeownership rate of 78.5% towers over the national average of roughly 65%, and it makes intuitive sense: retirees and second-home buyers don't rent. They buy. The county seat of Heber Springs sits along one of Arkansas's most scenic recreational lakes — Greers Ferry, a Corps of Engineers reservoir known for its crystalline water and trout fishing — and that amenity has long drawn buyers seeking permanent retirement homes or weekend retreats.
The resulting market is strikingly bifurcated. Homes at the 10th percentile sell for just $45,400, reflecting the county's modest rural housing stock, while the 90th percentile reaches $620,200 — lakefront and lake-view properties commanding a premium that pulls the average sale price ($282,346) well above the median ($210,000). The spread between those two figures is itself the story: two very different Cleburne Counties coexist, separated by proximity to the water.
| Stat | Value | Context |
|---|---|---|
| Median Home Value | $174,600 | 55% of national median ($320,000) |
| Homeownership Rate | 78.5% | well above national avg of ~65% |
| YoY Price Change | +8.8% | outpacing most Arkansas metros |
| Vacancy Rate | 33.1% | reflects large seasonal/second-home inventory |
A 33.1% vacancy rate sounds alarming — but it isn't. This is the unmistakable fingerprint of a vacation and second-home market. Many of those "vacant" units are lake cabins and weekend homes that sit empty on a Tuesday in February. It's a pattern shared with peer counties across the Ozarks and Ouachitas, and it means the county's 15,641 housing units serve a much larger floating population than the 25,048 permanent residents suggest.
The 8.8% year-over-year price appreciation — robust by any measure — signals that demand for that recreational inventory remains strong even as national markets cool.
The county's demographic tilt comes with real costs. Child poverty runs at 19.2%, notably higher than the overall poverty rate of 13.8%, suggesting younger families left behind in an economy oriented around retirees and seasonal tourism. Just 12.5% of adults hold a bachelor's degree, and the unemployment rate of 6.5% sits above most Arkansas metro benchmarks. With virtually no public transit and near-total car dependency, residents without vehicles — few as they are — face genuine hardship.
FAQ
What makes Cleburne County, Arkansas unique? Cleburne County is anchored by Greers Ferry Lake, one of the cleanest and most scenic recreational lakes in the South. That single amenity has shaped the county into a retirement and second-home destination, producing unusually high homeownership, a very high median age, and a dramatically bifurcated housing market where modest rural homes and premium lakefront properties coexist.
Is Cleburne County a good place to retire? For buyers seeking affordability paired with natural amenity, it offers a compelling case: median home prices around $210,000, low property density, strong ownership culture, and proximity to world-class fishing and water recreation. The tradeoff is limited healthcare infrastructure and economic diversity typical of rural counties.
Why are home prices rising so fast in Cleburne County? The 8.8% year-over-year gain reflects sustained demand for Ozark recreational properties — a trend that accelerated post-pandemic as remote workers and early retirees looked beyond major metros for value-priced lakefront living. With relatively limited inventory of desirable water-adjacent homes, even modest demand shifts move prices meaningfully.
Rural has 16,178 properties in our comprehensive database.
With an average price of $252,645, Rural offers mid-range housing options.
With a price per square foot of just $146, this area offers excellent value for buyers.
Home prices in Rural are 11% lower than the Cleburne County average.
| Metric | Rural | Cleburne County | vs County |
|---|---|---|---|
| Average Price | $252,645 | $284,087 | -11% |
| Avg Sq Ft | 1,730 | 1,848 | -6% |
| Price/Sq Ft | $146 | $154 | -5% |
| Properties | 16,178 | 40,278 | -60% |
Other parcels within a few hundred meters of this one.
The average home price in Rural, AR is $252,645, based on analysis of 16,178 properties in our database.
Our database includes 16,178 properties in Rural, AR, providing comprehensive market coverage.
The average price per square foot in Rural, AR is $146. This is calculated from an average home price of $252,645 and average size of 1,730 square feet.
Homes in Rural, AR average 1,730 square feet, with an average price of $252,645.
Rural, AR is one of many cities in Cleburne County, AR with property data available. Browse other cities in the county to compare market conditions and pricing.
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