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Florence County sits at a literal and figurative crossroads — I-95 and I-20 intersect here, making the city of Florence one of the most strategically positioned mid-size metros in the Southeast. That geography has long attracted logistics, healthcare, and manufacturing employers, which explains why the county hums with economic activity even as its income numbers tell a more complicated story. The median home value of $165,500 is barely half the national figure of $320,000, and at first glance this looks like a buyer's paradise. Dig deeper, and a sharper picture emerges.
| Stat | Value | Context |
|---|---|---|
| Median Home Price | $215,000 | 33% below national median of $320,000 |
| Homeownership Rate | 64.5% | above national avg of ~65%, strong for the South |
| Rent Burden Rate | 41.7% | well above the 30% affordability threshold |
| Gini Index | 0.483 | among the higher inequality scores in South Carolina |
Here's the paradox Florence presents: homes are genuinely cheap by any national standard, with a price-to-income ratio that looks almost quaint compared to sunbelt boomtowns. Yet 22.3% of renters are severely rent-burdened — spending more than 50% of their income on housing. When median rent sits at $908 against a median household income of $56,650, the math shouldn't be this punishing. The explanation lies in the county's income distribution. A Gini Index of 0.483 signals deep inequality — Florence has well-paid medical professionals anchoring institutions like McLeod Health and Carolinas Hospital System alongside a large low-wage workforce. Those two populations essentially live in different economies under the same county lines.
The child poverty rate of 24.2% — roughly one in four children — is the statistic that deserves the most attention. It's not an accident of geography; it reflects generational patterns of limited educational attainment (only 14.7% hold bachelor's degrees, compared to roughly 34% nationally) and a labor force participation rate of just 57.8% that suggests significant numbers of working-age adults are not engaged in formal employment.
The active sales market tells an encouraging story on its own terms. Nearly 1,000 homes changed hands in the past 12 months with a year-over-year price appreciation of 4.3% — healthy, measured growth rather than speculative frenzy. The spread between the 10th-percentile price ($60,000) and the 90th-percentile ($477,600) is striking and reflects that two-economy dynamic: distressed rural parcels on one end, physician-country subdivisions on the other.
A vacancy rate of 14.5% is notably elevated, suggesting pockets of abandoned or dilapidated housing stock, common in Pee Dee region counties that saw population drain in earlier decades. This creates opportunity for investors and rehabilitation programs but also drags on neighborhood stability.
What makes Florence County, SC unique in the real estate market? Florence County offers some of the most genuinely affordable homeownership opportunities in the Eastern United States, anchored by a regional healthcare and logistics economy. Its interstate crossroads location gives it stronger economic bones than comparable rural South Carolina counties, yet persistent income inequality means affordability is real for some residents and elusive for others.
Is Florence, SC a good place to buy a home right now? For buyers with stable incomes, yes — the price-to-income ratio is favorable and appreciation has been steady rather than volatile. The risk is on the rental side: if you're investing in rental properties, understand that a significant portion of the renter population is already severely cost-burdened, which can affect rent collection reliability and create political pressure around rent increases.
Why is the poverty rate so high in Florence County despite low home prices? Low home prices reflect low local incomes — not just a market discount. The county's economy is bifurcated between high-skill healthcare and professional jobs and a large base of service, agricultural, and light manufacturing work that pays considerably less. That gap, more than any single policy factor, drives Florence's persistently elevated poverty and child poverty numbers.
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